State Mass Education and Media Officer Syllabus - Kerala PSC Exam

 


Module –I(10 marks) Communication( Introduction) –CommunicationDifferent Types of Communication- Linear, Non-linear – Inter-personal, Intrapersonal, Group& Mass communication-Verbal and Non-verbal communication

Module –II(10 marks) Concept of Mass-Mass Communication, Scope and Nature of Communication Mass media- Different types of media

Module – III (10 marks) Communication through different media Radio / Newspaper /Television/ Magazines / New Media

Module- IV(10 marks) Development communication-Concepts& Definitions of devepment-Development communication- Indicators of development-Features of developing and developed societies, Obstacles to development

Module-V(10 marks) Development communication models of Lerner, Schram, Rogers, development strategies, policies

Module-VI(10 marks) Development models- Adam Smith, Ricardo, Malthus, Rostow, Marx, Mahatma Gandhi- Dominant paradigms of development- Alternate paradigm for development

Module-VII(10 marks) Participatory communication approach- communication for social change-Agricultural communication& rural development, population & family welfare-Literacy campaigns

Module-VIII(10 marks) Health communication- concepts& definitionspopulation and family welfare-Health communication strategies- Health campaigns for family/women/children Major Health campaigns of India,Tribal Health care projects of India 

Module-IX(10 marks) Sustainable development, SD goals of UNO, Challenges of development( Natural and Man made ) WHO, Health communication at the global scenario, Technology and health communication, Organ donation in India /Kerala, Media and Health related news content 

Module-X(10 marks) History of Health communication in India& Kerala Health communication policy of India/Kerala Qualities of a Health communicator, Career and courses in the health sector,case studies in Health communication, Family planning and diseases, Role of NGO’s in the health sector ,CSR initiatives in the Health sector

NOTE: - It may be noted that apart from the topics detailed above, questions from other topics prescribed for the educational qualification of the post may also appear in the question paper. There is no undertaking that all the topics above may be covered in the question paper. 


Post a Comment

Previous Post Next Post

PSC യിൽ നിന്നും എല്ലാ വിവരങ്ങളും കൃത്യമായി ലഭിക്കുവാൻ ഈ ചാനലിൽ ജോയിൻ ചെയ്യുക.

Click here to Join PSC Update Telegram Channel


Click here to Join PSC Update WhatsApp Channel


PSC അറിയിപ്പുകൾ, തൊഴിൽ അവസരങ്ങൾ, പരീക്ഷ തീയതി, Answer Key, GK, Maths, English, Current Affairs തുടങ്ങിയവയുടെ പരിശീലനം, എന്നിവ ലഭിക്കുവാൻ ഞങ്ങളുടെ സൗജന്യ WhatsApp ഗ്രൂപ്പിൽ അംഗമാകൂ


Join WhatsApp group Join Telegram Channel


ലിങ്ക് വഴി Join ചെയ്യുവാൻ കഴിയുന്നില്ല എങ്കിൽ 9895803330 ഈ നമ്പരിലേക്ക് WhatsApp മെസ്സേജ് അയച്ചാലും മതി.