Module –I(10 marks) Communication( Introduction) –CommunicationDifferent Types of Communication- Linear, Non-linear – Inter-personal, Intrapersonal, Group& Mass communication-Verbal and Non-verbal communication
Module –II(10 marks) Concept of Mass-Mass Communication, Scope and Nature of Communication Mass media- Different types of media
Module – III (10 marks) Communication through different media Radio / Newspaper /Television/ Magazines / New Media
Module- IV(10 marks) Development communication-Concepts& Definitions of devepment-Development communication- Indicators of development-Features of developing and developed societies, Obstacles to development
Module-V(10 marks) Development communication models of Lerner, Schram, Rogers, development strategies, policies
Module-VI(10 marks) Development models- Adam Smith, Ricardo, Malthus, Rostow, Marx, Mahatma Gandhi- Dominant paradigms of development- Alternate paradigm for development
Module-VII(10 marks) Participatory communication approach- communication for social change-Agricultural communication& rural development, population & family welfare-Literacy campaigns
Module-VIII(10 marks) Health communication- concepts& definitionspopulation and family welfare-Health communication strategies- Health campaigns for family/women/children Major Health campaigns of India,Tribal Health care projects of India
Module-IX(10 marks) Sustainable development, SD goals of UNO, Challenges of development( Natural and Man made ) WHO, Health communication at the global scenario, Technology and health communication, Organ donation in India /Kerala, Media and Health related news content
Module-X(10 marks) History of Health communication in India& Kerala Health communication policy of India/Kerala Qualities of a Health communicator, Career and courses in the health sector,case studies in Health communication, Family planning and diseases, Role of NGO’s in the health sector ,CSR initiatives in the Health sector
NOTE: - It may be noted that apart from the topics detailed above, questions from other topics prescribed for the educational qualification of the post may also appear in the question paper. There is no undertaking that all the topics above may be covered in the question paper.
